I have spent a lot time thinking of what to do with this social media knowledge I have acquired over the years. I was one of the fortunate ones to jump on board early and quickly established a knack for understanding the intricacies of social networking and their accompanying programs. Allowing that knowledge to dissipate would be a huge disservice to those who could benefit from it.
Many years ago, I started dabbling deeper into social networking when charged with the task of helping to stop the revolving door of new membership in ministry. Being a pretty savvy digital person, I constructed a social networking site for church members to network outside of the sanctuary. It was one of the first of its kind and was very successful until Facebook appeared. As Facebook grew, the traffic migrated and forced me to learn the new network and create the same level of experience as the previous network.
JusSharLee Management, LLC was formed out of demand. I practiced social networking with my church’s brand and on a few of my friends business pages, which in turn helped to grow their business. Once word spread of my social networking knowledge, people started requesting my services. Through my business, I helped to catapult several small business and brands in various industries.
Working with several brands in different industries is challenging, to say the least. I gained a ton of knowledge in what works, what doesn’t, client relations, and realizing what business owners need, as opposed to what they wanted. Through that realization, I knew the direction the business needed to change. Ultimately, I wanted to become a source for information and not a crutch.
It is my opinion, with a little help, anyone can successfully manage their social presence. Business is business, but I’d be lying if I didn’t admit charging people to manage their brand bothered me. I was a self-taught Social Media Manager. If I could learn it, they could too. Out of this thought process I decided to create Socially Savvy University. Until now, I hadn’t done much with it and found myself at a crossroad of move forward or let it go.
I’ve decided this business will remain, even if it grows slowly. As I reflect on its history, nothing I’ve done has been in vain. Every growth, every setback, every thing has been purposeful. It is my obligation to continue to share my gift with the world, for it was never to keep to myself. The goal is to remain a giver of knowledge.
In 2015, I plan to release a few coaching sessions to help people in areas I believe can use some assistance, such as parents monitoring their kids which had been in high demand. My original passion for helping churches close the revolving door is still as strong as ever, but that will take a bit more time to quantify on paper. Social networking and social media is everywhere but it’s still not widely understood. The idea is be vessel of knowledge for those who may not obtain it otherwise.